From the New York Times bestselling authors of SPRINT

The proven system for building products that click with customers

Learn the Foundation Sprint, a revolutionary method for making better decisions, crafting strategy that works, and setting your team up for success.

"This book completely transformed my understanding of product development."

Jane Smith

VP of Product, Tech Giant Inc.

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"A game-changer for anyone building products that matter."

John Doe

CEO, Innovation Labs

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“Everything Starts as a Square” is a book and video course that teaches you a simple method to designing icons that anyone can learn.

Before I learned how to design icons myself, I always imagined that they were drawn by hand using the pen tool, some sort of fancy graphics tablet, and hours and hours spent manually fine-tuning bezier curves.

But it turns out this isn't how great icon designers work at all.

In "Everything Starts as a Square", you'll learn the systems experts use to create pixel perfect icons, without relying on a steady hand.

Using boolean operations to combine basic shapes into complex icons
How to adapt icons to different sizes
Translating icons from an outline style to a solid style
Identifying the characteristics that make an icon set cohesive
Figma features and keyboard shortcuts to speed up your workflow

By the end of the book, you'll have all the confidence you need to dig in and start creating beautiful icons that can hold their own against any of the sets you can find online.

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